OnePlus 3 catapulted OnePlus’s brand to a completely new level. Unlike Xiaomi, Gionee, Vivo, Oppo and other Chinese brands OnePlus focusses on mid-level phones targetting the tech savvy millenials who don’t mind shelling out a few more thousands for a phone with better specifications and features.
According to official estimates by OnePlus, it is believed that they lost atleast thirty percent of sales for OnePlus 3 due to their inability to meet the high demand for their flagship.
The recently launched OnePlus 3T is also generating a lot of interest among OnePlus loyalists and other tech enthusiasts. The company claims that India makes about thirty percent of their entire global sales volume.
After receiving more than two lakh registrations for their OnePlus 3T phone, one thing is sure that if they want to survive in India and make their mark they must make sure enough stock is available to meet the burgeoning demand.
The Indian government has also been imposing some restrictions on import of smartphones to promote it’s “Make In India” initiative aimed at boosting the manufacturing sector in India as well as provide jobs for it’s skilled but largely unemployed youth. The government has made it compulsory for all brands to manufacture as well as source some of the raw materials from and within India.
OnePlus India general, Vikas Agarwal told Reuters about their plan to commence manufacturing of their phones in India as they consider Indian markets a very important factor while planning their marketing and sales strategies. He said that they are planning to start a manufacturing unit in the next quarter. Though, the details about the location and manufacturing partners have not been shared yet, but Foxconn seems to be the favored partner because of their global expertise and strength in India as well.
2017 is going to be an interesting year, not only for the smartphone or technology sector but all the sectors and the country on an overall basis. The effects of the demonetization drive are not going to fade out soon and how the businesses adjust to the new realities is yet to be seen but one thing is sure that nothing is going to remain the same.
Modi government’s initiatives to promote a cashless economy are bound to have a positive impact on ecommerce websites’ sales and consequently on smartphone sales of OnePlus, Xiaomi, etc who have focussed on Online Flash Sale model since the begging of their operations in India.
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